For years churches have been loosing touch with the younger generation. Now days, that could mean most people under the age of fifty. What can a church do to turn this around?
Forget about traditional advertising.
Start listening to people and building a direct relationship with them.
Have a good webpage and a social media presence.
Focus on who those people are: your true fans, and on how the church can connect with them.
Go to where they are, and where they are is on Facebook, twitter and You Tube.
Don’t look for likes on your Facebook page, but like their pages first.
Be active on every blog that relates to church activities, but don’t expect everyone to come to you.
If your twitter feed is nothing but announcements about coming events and no one is sharing your content, think about adapting your content strategy.
Get creative. You can answer real questions, and give customers a sneak peek into your church and into what it will look like in the future.
- deliver value
- be open
- be clear and consistent
- create a mutually beneficial world
Find and nurture your true fans. Your heavy users will become evangelists for you and then you will begin to experience a network effect .