How to Grow Your Church



For years churches have been loosing touch with the younger generation. Now days, that could mean most people under the age of fifty. What can a church do to turn this around?



Forget about traditional advertising.

Start listening to people and building a direct relationship with them.

Have a good webpage and a social media presence.

Focus on who those people are: your true fans, and on how the church can connect with them.

Go to where they are, and where they are is on Facebook, twitter and You Tube.

Don’t look for likes on your Facebook page, but like their pages first.

Be active on every blog that relates to church activities, but don’t expect everyone to come to you.

If your twitter feed is nothing but announcements about coming events and no one is sharing your content, think about adapting your content strategy.

Get creative. You can answer real questions, and give customers a sneak peek into your church and into what it will look like in the future.

Above all:

  • deliver value
  • be open
  • be clear and consistent
  • create a mutually beneficial world

Find and nurture your true fans. Your heavy users will become evangelists for you and then you will begin to experience a network effect .

The Double-Loop Theory of Change

In order to continue in these time of rapid change organizations, including the church, need to recognize some basic theories about how social and cultural organizations change. One such theory is known as the double loop theory of change . As one institution approaches the end of its time, innovators from within evolve in new ways, eventually replacing the old organization with something new and different. The following illustration shows how it works: (clicking on it may help you see the details.)

double loopSome innovations fail, but others succeed and communities of support form around them. As these new communities evolve they gain supporters from the old organization who help steward the process as it continues on.

There are many organizations and processes in Western society beginning their descent to oblivion. In these rapidly changing times we need innovators willing to risk the leap and, in so doing, keep our culture from decay.

Called to Friendship

God has a voice for every generation and through years of warfare Christian leadership responded to the call to servant-hood. In this generation the call has changed, from sacrificial love to friendship.


For many older Christians, their earliest memories from Sunday School include the prayer of St Ignatius:


Teach us, good Lord, to serve you as you deserve, to give and not to count the cost, to fight and not to heed the wounds, to toil and not to seek for rest, to labour and not to ask for any reward, save that of knowing that we do your will.


How many men and women went into ministry with that prayer in their hearts. No one taught them how to lead; the words of Jesus in Mark 10:42-45 simply re-enforced  the dedication to sacrificial love that was already part of their Christian identity.


…whoever wants to become great among you must be your servant, and whoever wants to be first must be slave of all. For even the Son of Man did not come to be served, but to serve, and to give his life as a ransom for many.


Soon they were all things to all people. An expectation developed that they would entertain, have charismatic personalities and display more spiritual gifts than any one Biblical character ever had! No wonder burnout and stress induced moral failure is rampant and has destroyed many lives. It is almost beyond their understanding that there are other forms of Christian leadership.


Enter the present post-modern generation, where friendship and not sacrifice is the most important thing required in a relationship. In a world of rapid change what is there to hold on to, if it is not friendship? It is a need reflected in the growth and success of social media, and friendship has Biblical precedence. Towards the end of his ministry, Jesus told his disciples:


I no longer call you servants, because a servant does not know his master’s business.

Instead, I have called you friends, for everything that I learned from my Father I have made known to you.’ John 15:15


Friendship is a direct implication of the grace and the love of God which influences every aspect of our relationship with others. Modern day disciples, called to leadership in the community of followers, are called to Friendship.  

As the apostle John said:

Dear friends, since God so loved us, we also ought to love one another

(1 John 4:11).

Life: A Continual Stream of New Beginnings

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It is spring in Victoria, as new life pushes aside the decay of yesterday and offers the promise of future abundance.

So too this blog, at, rises into being. Building on the experience of many posts on so many blogs now past, I hope it will become the central blog from which many contributions will spring forth.